Customers' attitude towards online banking services in the UK Dissertation

Customers' attitude towards online banking services in the UK - Dissertation Example Therefore, this study aims to evaluate the factors that are responsible to make certain attitude of the consumers towards using internet banking services in the UK. This research considers two banking institutions: Lloyds Bank and Barclays Bank, and two non-banking financial institutions: Tesco and Virgin. All these institutes are UK based, and internet services provided by these institutes, studied to determine the attitude of the customers for their services. The approach selected to conduct this research is quantitative approach that is based on positivistic paradigm. The result revealed that the attitude of the customers of UK is positive towards the internet services provided by banking and non-banking institutions. ... ble 1: Frequency Tables – Barclays Bank 45 Table 2: Descriptive Statistics for Dependent Variable - Barclays Bank 47 Table 3: Descriptive Statistics for Independent Variables - Barclays Bank 49 Table 4: Frequency Tables – Lloyds Bank 511 Table 5: Descriptive Statistics for Dependent Variable - Lloyds Bank 52 Table 6: Descriptive Statistics for Independent Variables - Lloyds Bank 53 Table 7: Frequency Table - Tesco 55 Table 8: Descriptive Statistics for Dependent Variable - Tesco 57 Table 9: Descriptive Statistics for Independent Variables - Tesco 58 Table 10: Frequency Table - Virgin 60 Table 11: Descriptive Statistics for Dependent Variable - Virgin 60 Table 12: Descriptive Statistics for Independent Variables - Virgin 61 Table 13: Regression - Banking 64 Table 14: Regression – Non-Banking Financial Institutions 65 Table 15: Independent Samples Test 67 Chapter 1 - Introduction 1.1. Background In the retail banking services, online banking is relatively new phase and still many people are not properly aware of the offerings of online banking (Peevers, et al. 2011). There are different services that online banking offers to the customers so that they can perform their transactions and can request for the information of their accounts. This includes the â€Å"inquiry of balance, transfer of accounts, payment of bills, ATM card pin code†, and many other services that the banks are offering (Aladwani 2001). The successful key for developing economies is information, and most of the companies are thinking of switching their businesses from physical to online technology (Akinci et al., 2004). There are many factors responsible to influence the preference of the customers in terms of the online banking, and it is very important for the banks to understand these factors